Brand Messaging and Campaigns

Drive strategic brand messaging and awareness campaigns to accelerate and maintain industry thought leadership positioning.

Mohu ReLeaf - Product Launch

• Launched dedicated subdomain promoting the Mohu ReLeaf HDTV antenna made solely of recycled materials, including plastic exclusively from recycled cable TV boxes.

  • Responsible for user manual copy (designed directly on the packaging to reduce waste), web copy, paid and organic social media promotion, and PR, securing placements in top tier publications like CNET and Time.

Untangle.TV

• Launched a first-of-its-kind web tool called Untangle.TV to help consumers save money by cutting the pay TV cord without sacrificing the content they want to watch.

  • Responsible for web copy, content database management, paid and organic social media promotion, and PR, securing placements in top tier publications like Variety.

SolarWinds Service Desk

• Led the complete rebrand of Samanage to SolarWinds Service Desk following the acquisition of Samanage by SolarWinds in April 2019. This included collaborating with corporate marketing, product, product marketing, web, and creative to update all product and marketing materials to reflect the new brand look and feel.

  • Spearheaded rebrand awareness campaign across web, display, social media, email, customer community, and PR to introduce the industry to SolarWinds Service Desk as well as introduce existing SolarWinds customers to the company’s newest product.

Content Strategy and Execution

Responsible for topic planning and copywriting, collaborating with design, routing assets through stakeholder reviews and approvals, and coordinating with our internal web team and/or PR agency to publish assets.

Executive Bylines

• The Human Element of Digital Transformation: Employee Engagement

• 3 Biggest Customer Experience Challenges SaaS Companies Must Overcome

Press Commentary

• Agile vs DevOps: What’s the Difference?

• Q&A: To keep up with mergers & acquisitions, automation is key

Long-Form Copy

• Uniting IT Operations and IT Service Management 101

• Making the Business Case for IT Asset Management

SEO Web Copy

• Enterprise Help Desk Solutions

• ITIL Solutions